The Intention to Invest in Retail Bonds in Indonesia

Abstract

The low rate of investment in retail bonds among state-owned enterprise employees is worrying because this product is aimed at this type of customer. The theory of planned behaviour explains the possible reason(s) why the employee is reluctant to invest in retail bonds. This study sheds light by adding the product involvement variable to the original model to identify the intention to spend and what the factors are those are influencing it. As predicted, attitude and subjective norm are positively related to the intention to invest in retail bonds. Based on the results of data processing, it was found that the attitude and subjective norm variables are factors that positively and significantly affect the intentions of ORI investment by IDX employees. Also, the results of data processing showed that intention had a significant effect on the investment behaviour of ORI by IDX employees. This study is limited to discussing the intentions of ORI investment by IDX employees, making it possible for other researchers to examine different variables.