Usability evaluation for user interface design of application for recommender system to enhance the potential of community-based tourism in Phatthalung, Thailand

Abstract

User experience and user interface design are the important processes in software design and development, especially in the design of mobile applications, which must support the growing needs of users. Moreover, the community tourist attractions in Phatthalung Province are still lack of important information for community enterprises and tourist attractions that offers information matched the needs of users. This research, therefore, aimed to create a user interface design on mobile devices by using user experience, and to study the format of the Application for Intelligent Recommender System to enhance the Potential of Community-Based Tourism in Phatthalung so as to support the work of designers. This research compared the 3 models of UI and evaluated the heuristic of user interface to assure that the proposed format conforms to the basic operations of the user interface. The results showed that most users liked visual presentations from Model 1 and the presentation of tourist attractions with maps suggesting trips to tourist attractions including having media related to the community which helped to attract tourists.