INFORMAL POLITICAL COMMUNICATION OF WOMEN IN LOCAL DEMOCRACY (STUDY AT BPD BALIUK VILLAGE, BARITO KUALA)

Abstract

This study aims to determine how the informal communication strategy is used by women to achieve their political position in government villages. The essence of informal communications is not to follow any specific rules and procedures. the studies of informal communications have remained the question cause there is not a clear form of informal communication. This study has been contributed to the women's informal political communication in Baliuk village to fulfill the gap of informal communication studies. There are three strategies that women used to dominate political representatives in Baliuk Village Government. First, the women have dominated the political issue in Village, second, women’s have dominated the informal channel, second women dominated the informal political communication channels, and the third, women have dominated the informal campaign for BPD’s election. The main factors from those strategies are how the women do the interpersonal conversation and how they made gossip in every aspect and access of communication itself for their political interest. The women have a concern about how to use an alternative way of communications to gain power in a political position, then they have to succeed dominated Badan Permusyawaratan Desa or BPD as the representatives' institution for village people.