It Takes a Survey: Understanding Gender Stereotypes, Abstract Attitudes, and Voting for Women Candidates

Abstract

A significant body of previous research demonstrates that the public holds stereotyped views about the abilities and personal traits of women and men who run for office. However, because much of this work is based on experimental designs or hypothetical candidates, we have relatively little information about whether and how gender stereotypes matter in real election situations. In an effort to determine whether people draw on stereotypes in evaluating women in political life, we use data from a survey of people who experienced races for the U.S. House in 2010 in which women candidates ran against men. We analyze two sets of dependent variables—(a) abstract attitudes about women and men as candidates and officeholders and (b) vote choice in the actual House elections. In line with previous experimental work, we find that gender stereotypes are important to people’s abstract evaluations of candidates and election situations. However, we find little evidence that gender stereotypes matter to the same degree in shaping vote choice decisions involving actual candidates.