Vers de nouvelles formes de pouvoir langagier? Langue(s) et identité dans la nouvelle économie

Abstract

Using a critical sociolinguistic approach, this article examines the entry of Franco-Canadian identity in the field of heritage tourism as linked with dominant and emerging linguistic ideologies in Acadia, Ontario and Alberta. We seek to understand how linguistic authenticity is mobilized for identity purposes to reproduce, celebrate and purchase the self, this without however totally escaping the tensions which arise from turning identity into a commodity, meaning necessarily essentializing group boundaries and linguistic practices confronted to the logic of the global market.