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Comparative Analysis of Internal Service Marketing Strategy and Customers’ Satisfaction in Nigerian Banking Industry between 2005–2009 and 2010–2013

  • Nmegbu F
  • Ogwo O
International Journal of Marketing Studies (2013) 5(6)
DOI: 10.5539/ijms.v5n6p200
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Abstract

… Consequently the following major findings among others were obtained: (1) Internal marketing strategy had positive and weak relationship with product/service quality, market share, return on owner's investment and customer loyalty in the years 2005–2009 …

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APA

Nmegbu, F. A., & Ogwo, O. E. (2013). Comparative Analysis of Internal Service Marketing Strategy and Customers’ Satisfaction in Nigerian Banking Industry between 2005–2009 and 2010–2013. International Journal of Marketing Studies, 5(6). https://doi.org/10.5539/ijms.v5n6p200

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