Link analysis and web influence evaluation for enterprise websites

Abstract

As the enterprise Informatization process goes through deep, an increasing number of enterprises deploy their web sites on the internet, making the web sites become a brand of the enterprise. Thus, it is very necessary to evaluate the quality for enterprise web sites. However, almost the total current website evaluation methods have ignored the external web influence factors of quantitative evaluation and can't work effectively. In this paper, we employ the weblink analysis method to evaluate the web influence for enterprise web sites, combing 17 link analysis indicators obtained by Google and AltaVista. We then explored the relationship between the web sites type and web influence and discussed the performance of the link indicators and link analysis tools. The whole analysis is based on our experiments, using the data accepted from 2006 Top 500 companies list of China and 2006 Fortune 500 companies list in the world.