Estado de la cuestión y nuevas perspectivasen la evaluación de la calidad percibida en los cibermedios

Abstract

The online media due to the environment, in which they operate, are constantly expanding and evolving, so it is advisable for companies that participate in the same assessment systems perceived quality according to these developments. Therefore, it is essential to complement the basic methods for measuring the perceived service quality with parameters that can gain a competitive advantage over other online media.