Investigating factors on commercializing ideas: Empirical study on SMEs in food industry

Abstract

This paper presents an empirical study to investigate different factors for commercializing ideas in food industry. The study uses structural equation modeling, by designing a questionnaire in Likert scale, and distributes it among 218 randomly selected experts in food industry in city of Tehran, Iran. Cronbach alpha has been calculated as 0.864, which is well above the acceptable level. The study uses structural equation modeling as well as some descriptive tests to examine the hypotheses of the survey. The results confirm that management of ideas, the feasibility of the ideas, market research and advocacy strategies influence the most on commercializing ideas in food industry.