Building internal enthusiasm for gamification in your organization

Abstract

Gamification has become a hot topic in a variety of areas from consumer sites to enterprise software. While the concept of using game mechanics to attract and retain customers in the consumer space is now well accepted, the use of gamification in the enterprise space is still catching on. In this paper, the authors explore ways to build internal enthusiasm for gamification within an organization while maintaining good practices and processes. © 2013 Springer-Verlag.