Research on Optimization of Supermarket Chain Distribution Routes Under O2O Model

Abstract

Dealing with the store distribution problems in transformation and upgrading of supermarket chains under Online-to-Offline (O2O) e-commerce model and considering the factors that affect the distribution cost and customer satisfaction, such as distribution distance, number of distribution vehicles, and delivery time, an O2O store distribution optimization model has been constructed with the purpose of minimizing total distribution cost. Moreover, a two-stage heuristic algorithm for ordering nearest distribution and mileage saving planning has been designed. The applicability and effectiveness of the model and method have been verified by enterprise case data collected. The results have shown that the total cost of distribution is obviously reduced compared with the accounting results of related models, which is suitable for supermarket chains or single-store retail enterprises with low probability of order splitting and distribution due to the shortage of certain products.