Journal ArticleOPEN ACCESS

Investigating the Effects of Color

Communications of the ACM (1990) 33(2) 120-125
DOI: 10.1145/75577.75578
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Abstract

A laboratory experiment studies the effects of color on a decision maker's ability to extract information from different graphical and tabular presentations. Results indicate color improves time performance for tables, pie charts and bar graphs, and accuracy performance for pie charts and line graphs. © 1990, ACM. All rights reserved.

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APA

Hoadley, E. (1990). Investigating the Effects of Color. Communications of the ACM, 33(2), 120–125. https://doi.org/10.1145/75577.75578

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