A practical vision of heritage tourism in low-populationdensity areas. The spanish mediterranean as a case study

Abstract

Heritage tourism bases its definition on searching for different, authentic, and somewhat unexplored places. Recent literature speaks of the growth of new forms of tourism based on the tradition that seeks to surprise visitors with popular culture, traditional activities, or actions that bring traditional culture closer to tourists. However, the reality is that the influx of tourists to small mountain villages is marked by the most “monumental” historical and architectural values, leaving aside some other minor attributes. This article uses the historical centres of rural villages to place inhabitants’ knowledge at the centre of tourism initiatives. The aim of the study was to develop cohesive and inclusive tourism activities in historic centres by analysing the built environment’s attributes and values. A participatory methodology marks the cultural change to enhance collaboration through transparent and ethical foundations and respect these places’ distinctive character. The study of values helped to conduct an in-depth analysis of local realities to document and map historical centres’ tangible attributes through crafts, traditional culture, and local heritage forms.