Adoption of cloud computing in hotel industry as emerging services

Abstract

The hotel industry is experiencing forces of change as a result of data explosion, social media, increased individualized expectations by customers. It is thus appealing to study the cloud computing adoption in the hotel industry to respond such changes. This paper reported an investigation on such topic by identifying the cloud computing services and summarising their benefits and challenges in organization, management and operation. The research findings were comparatively studied in reference to the results appeared in the literature. In addition, recommendations were made for both cloud service providers and hotels in strategic planning, investment, and management of cloud-oriented services.