Impact of External Environmental Factors on Sustainable Commercial Development in the Jordan: The Case of Legal Aspect of the Eco-Business

Abstract

The purpose of the research presented in the article is to identify and analyze the most significant and influential environmental factors that influence sustainable development. To do this, we take the system of sustainable development of eco-business in Jordan as the object of study. The scientific task is to determine the level of influence of environmental factors affecting the sustainable development of business in the region. The research methodology involves the use of SWOT analysis, Saaty’s hierarchical analysis and the method of paired comparison and expert research. As a result, we presented a methodological approach that allows us to determine the level of influence of environmental factors affecting the sustainable development of business in Jordan and to model in detail ways to optimize the most important of them. We emphasize that, as an innovation, we have proposed a new approach to identifying and organizing a number of environmental factors that influence sustainable development. At the same time, we emphasize that the limitations in the article are present in the form of accounting for the eco-business of the country of Jordan. At the same time, further research will be aimed at building a mechanism for responding to those factors.