Shariah-Based Employee Retention in the Gig Economy: The Role of Hybrid Work Culture and Digital Platforms

Abstract

Purpose – This study investigates labor retention in the gig economy from a Shariah-compliant perspective, emphasizing the significance of hybrid work culture and digital platforms. This study, informed by the principles of maqāṣid al-sharī‘ah, specifically ḥifẓ al-māl and ḥifẓ al-nasl, examines the potential of Islamic values to enhance employee engagement and organizational resilience in a dynamic labor market. Method – Using a quantitative approach with 210 respondents, data were analyzed through Structural Equation Modeling to explore relational dynamics among the key variables. Findings – The results indicate that a hybrid work culture significantly enhances retention, particularly when supported by strong organizational backing and high levels of employee engagement. Work-life balance plays a moderating role, reinforcing the positive effects of flexible work models on freelancers' long-term commitment. Practical implications – These findings enhance both theoretical and practical understanding by connecting Islamic work ethics to global sustainability discussions, including the Sustainable Development Goals (SDGs) related to Decent Work and Economic Growth, as well as the social dimension of Environmental, Social, and Governance (ESG) criteria. Originality/value The report presents Shariah principles as both moral frameworks and strategic assets for cultivating a resilient, inclusive, and ethical workforce in the digital age.