Media consumption by adolescents and young people. News, audiovisual contents and audience measurement

Abstract

Firstly, this paper aims to analyze the situation of the consumption of news and audiovisual contents by adolescents and young people through Internet. Secondly, it also tries to delimit the methods of consumption measurement, both from the professional and academic area. The expertise research shows that young people are still interested in news, although some changes are taking place in their pattern of consumption, characterized by casual access to the news in social networks, monitoring internet and access to traditional media to get further information only when a new especially attracts the attention. Cyberspace is presented as an essential tool for entertainment, supplementary to television. Young people access broadcast scheduling through different devices, and their main interests are fiction television series, movies and entertainment programs. Finally, methods of digital audience measurement are described and their low impact on academic research is confirmed.