SENTIMENT ANALYSIS WITH A CASE STUDY OF PRACTICE CARD ON TWITTER SOCIAL MEDIA USING NAIVE BAYES METHOD

Abstract

-In early March 2022, Indonesia experienced a coronavirus pandemic which caused COVID-19 to enter for the first time. Since then, all sectors have been affected by the COVID-19 pandemic, not only health, the economic sector has also been seriously affected by this pandemic. In overcoming employment problems, the government makes a policy of the Pre-Employment Card program. The Pre-Employment Card Program is one of the government's efforts to expand job opportunities and to increase competitiveness which later became one of the social assistance for the community to overcome the Covid-19 pandemic. The  implementation of the Pre-Employment Card program received pros and cons from the community, one of which was on Twitter social media. The results of the sentiment analysis of the pre-employment card program are mostly positive. The test results show that the Naïve Bayes Classifier method is successful in classifying sentiment with the highest accuracy value of 96%, the highest precision value of 98%, and the highest recall value of 96%, and AUC of 96%.