Product design evolution in the vacation ownership industry: From fixed weeks to points and vacation clubs

Abstract

The timeshare industry entered the USA during the 1970s and since that time has slowly gained consumer acceptance. During this period the resort product has continually evolved in terms of design in an effort to meet consumers' vacation and recreational needs. This paper highlights the evolution of the timeshare industry, its rapid gain in consumer acceptance, and the need for empirical research in this field.