Raising Consent Awareness With Gamification and Knowledge Graphs: An Automotive Use Case

Abstract

Consent is one of GDPR's lawful bases for data processing and specific requirements for it apply. Consent should be specific, unambiguous, and most of all informed. However, an informed consent request does not guarantee having individuals who are aware of what it means to consent and the implications that follow. Consent is often given blindly now, in particular because of information overload from long privacy policies written in legal language and complex interface designs that cause consent fatigue on the users' side. This paper presents a knowledge graph-based user interface for consent solicitation, which uses gamification to raise the legal awareness and ease individual's comprehension of consent. The knowledge graph models informed consent in a machine-readable format and provides a unified consent model to all entities involved in the data sharing process. The evaluation shows that with the help of gamification, the interface can raise individuals' average legal awareness to 92.86%.