Journal ArticleOPEN ACCESS

Nation branding: the strategic imperative for sustainable market competitiveness

  • Hassan S
  • Mahrous A
Journal of Humanities and Applied Social Sciences (2019) 1(2) 146-158
DOI: 10.1108/jhass-08-2019-0025
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Abstract

Purpose Nation branding strategies are gaining priority as an area of research because of increasing market complexities and the rising importance of national competitiveness ranking...

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APA

Hassan, S., & Mahrous, A. A. (2019). Nation branding: the strategic imperative for sustainable market competitiveness. Journal of Humanities and Applied Social Sciences, 1(2), 146–158. https://doi.org/10.1108/jhass-08-2019-0025

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