Type of Information Resources and Feedback Facilities for Corporate Social Responsibility Related Issues on Corporate Websites in Indonesia

Abstract

Companies in Indonesia have made use of the official website as a medium to convey important information, including corporate social responsibility (CSR) programs to stakeholders. This study was conducted to look at the type of resources and means of feedback available on the company's website in Indonesia in terms of disclosure of CSR issues. Survey conducted on forty five (45) companies’ included in the LQ45 index period 2013. A content analysis methodology was used and applied to the corporate websites of the 45 companies studied. Two type of analysis established: the content category served to identify the issues included in CSR and the information resources and feedback resources. Ten values corresponding to issues related to CSR were identified. Results showed that more companies are using information expositive form of text, images and graphics. Expositive sources rarely used form is video, while the interactive resources are used only for specific information by some companies. Means of public feedback on the web is a general email to all types of information. Other mean of feedback are telephone and facsimile.