Analysis Of Performance And Competitiveness Of Indonesian Coffee Exports To Japan

Abstract

Coffee is Indonesia's leading plantation export commodity, contributing to the country's foreign exchange growth. The main objective of this research is to analyse the performance and competitiveness of Indonesian coffee exports to Japan. The Revealed Comparative Advantage (RCA) method is used to analyse the competitiveness between coffee-exporting countries in the Japanese market. Next, the Export Product Dynamics (EPD) method is used to analyse Indonesian coffee's performance and competitive position in Japan. The X-Model Potential Export Product method is used to see the potential for developing the Indonesian coffee market in Japan. The results show that Indonesia has power strong competition with an average RCA score of 4.87, though Still under Colombia, Brazil and Vietnam. Indonesia is in position Power Saing Retreat, meaning Indonesian coffee is not in demand in the Japanese market. Also, Indonesia's coffee export potency and lack of market development indicate a potential decline in the performance of Indonesian coffee exports to Japan.