Beyond digital asset management — Unlocking value where interactions and content intersect

Abstract

DAM systems provide a foundational component of enterprise software solutions aimed at managing and delivering effective customer-facing communications across a broadening array of communication channels. This paper identifies “Web Content Management” software as the other key foundational element of multichannel “Automated Publishing Systems” that are now evolving from conventional DAM implementations in order to drive customer acquisition and build customer loyalty.Journal of Digital Asset Management (2007) 3, 60–64. doi:10.1057/palgrave.dam.3650069 [ABSTRACT FROM AUTHOR]