Determining the Desired Traits in Employees with Job Advertisements Analysis

Abstract

In the tourism sector, employees are an essential element in the continuation of their activities and in providing quality service to their customers. With the industry becoming more competitive, every business wants to have qualified employees. This desire leads to an increase in the qualifications that companies are looking for in their employees. In this context, the primary purpose of this research is to determine the qualifications sought by the employees by examining the job advertisements of enterprises in the tourism sector. The study’s data were obtained on the relevant website on September 23, 2022. On this date, there are 260 advertisements published within the last 15 days. Two hundred sixty job advertisements were analyzed by content analysis. Qualifications written in job advertisements were evaluated according to themes and codes with the Maxqda program. Five main themes were determined as employee personality traits, working conditions, management skills, program usage and other. The most desired employee qualities by businesses are the development of communication skills in employee personality traits, to be in harmony with the principle of teamwork and guest satisfaction in working conditions, having a problem-solving ability of employees in management skills, using Office programs in the theme of using the program and graduating from an institution that provides tourism education in the other theme. It is thought that the research findings will significantly benefit the employees. Keywords: Tourism, Employees, Job Advertisements