The Importance of Big Data Analytics in Business: A Case Study

Abstract

Companies all over the world try to get the benefits from accessing to information that is available in social media to improve their performance and increase their revenue, processing heterogeneous type of data to extract the valuable data is a problem that many organizations try to solve. One of the most important trends is in general known as “Big Data”, technology for Storing, Processing and analyzing data, companies are Managing data in order to use it in new levels and direct decision makers to make agile decisions in real time, Big Data trend have the capability to guide a revolutionary transformation in research, invention, and business marketing. In this research we highlight some aspects of Big Data and its importance on organizations' business performance and how companies can use the famous open source platform Hadoop to process data to gain the competitive advantage.