Online Promotion, Personal Selling and Product Display to Increase Interest to Buy at Twin's Petshop & Care

Abstract

Technological developments have had an impact on changing marketing activities from conventional to digital marketing. This change was also adopted by Twin's Petshop & Care as a business that operates in the sale of products for pet needs and pet care services. The aim of this community service activity is to increase partners' ability to practice marketing strategies through online promotions using Instagram and the Shopee marketplace. Apart from that, product displays are also arranged to make it easier for consumers to choose the products they need. The method used is assistance with direct practice through the development of promotional content and product display methods through an open interior display system.