Abstract
The case covers the startup of Pets.com, an online retailer of pet supplies. Pets.com made its entry into a heavily competitive but potentially lucrative market. Despite heavy capital funding and a number of high-profile strategic initiatives, the company closed its doors in November, 2000. The demise of Pets.com is considered to be one of the highest-profile dotcom failures.
Cite
CITATION STYLE
APA
Matulich, E., & Squires, K. (2011). What A Dog Fight! TKO: Pets.com. Journal of Business Case Studies (JBCS), 4(5), 1. https://doi.org/10.19030/jbcs.v4i5.4779
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