What Is Media Policy?

Abstract

This article offers a definition of media policy and, through a discussion of specific areas of public policy, describes the scope of media policy as an area of potential government intervention. I argue for a more expansive conceptualization of media policy than has typically guided the work of 21st-century media policymakers. I also argue that there has been a troubling tendency to apply a technology policy framework to contexts that would be better served by a media policy analytical framework. The result has been a neglect of core media policy principles that are focused on cultivating an informed citizenry and ensuring that communities’ information needs are being met.