ANALYSIS OF INCREMENTAL INNOVATION AND RADICAL INNOVATION ON THE COMPETITIVE ADVANTAGE OF LAMPIT PRODUCT MSMES IN THE WETLAND AREA OF HULU SUNGAI UTARA REGENCY

Abstract

The performance of MSMEs of HSU lampit products began todecline due to the lack of innovation from the MSMEs of thelampit products themselves. Every MSME must be ready tomake changes by innovating because MSMEs will becomplicated to compete with their competitors if there is noinnovation. MSMEs are required to constantly innovate intoday's increasingly modern era. Competition is something thatmust be faced by a business unit. The objectives of this study are(1) Analyzing incremental innovations on the competitiveadvantage of LAMPIT product MSMEs in the wetland area ofHulu Sungai Utara Regency, (2) Analyzing radical innovationstoward the competitive advantage of LAMPIT product MSMEsin the wetland area of Hulu Sungai Utara Regency. The researchmethod using the research approach used is a quantitativeapproach. The data collected through the questionnaire was thenanalyzed using the PLS (Partial Least Square) analysis modelusing the help of SmartPLS software version 3. The result of thisstudy is that incremental innovations and radical innovationshave a significant effect on the competitive advantage of LampitProduct MSMEs in the wetland area of Hulu Sungai UtaraRegency.