Komunikasi Bencana Melalui Opinion Leader

Abstract

Empowerment of opinion leaders or opinion leaders communication in disaster management needs to be improved, because opinion leaders have many roles in disaster management activities. People who become opinion leaders generally have characteristics such as having a formal education, a higher level of intelligence, greater innovation power, higher economic status and more exposure to the media. Communities are important actors in efforts to reduce vulnerability by increasing their ability to deal with and deal with disasters. The purpose of this study is to determine the role and approach or strategy taken by opinion leaders in conveying disaster-related information and information related to disaster mitigation. This study uses a qualitative approach research method and the type of descriptive research. Capacity building or community capacity needs to be provided so that the community understands and is ready to face disasters. The community is also known to have very low knowledge about disasters, therefore the role and performance of an opinion leader is important to be able to provide knowledge, counseling, information, approaches to communities affected by disasters.