Journal Article

Operationalizing thought leadership for online B2B marketing

Industrial Marketing Management (2019) 81 138-159
DOI: 10.1016/j.indmarman.2017.11.005
33Citations
Citations of this article
259Readers
Mendeley users who have this article in their library.
Get full text

Cite

CITATION STYLE

APA

Barry, J. M., & Gironda, J. T. (2019). Operationalizing thought leadership for online B2B marketing. Industrial Marketing Management, 81, 138–159. https://doi.org/10.1016/j.indmarman.2017.11.005

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free