Impact of Technology on Taxi Industry: Determinants on Ridesharing in Kuala Lumpur

Abstract

The aim of this study is to identify the determinants of ridesharing services adoption in Kuala Lumpur. This study employed descriptive and correlational study of ridesharing services adoption in Kuala Lumpur. Statistical Package for Social Science (SPSS) version 20. Nonresponse Bias, Normality Test, Means and Standard Deviation, Common Method Variance, Missing Value Analysis, Frequency Analysis, Cronbach’s Alpha, Hierarchical Multiple Regression Analysis, Spearman’s Correlation and Hayes’s Mediation PROCESS Analysis were the statistical tools used to produce representative results. The correlation results found attitude, operational characteristics and knowledge have a strong correlation with the intention to adopt ridesharing services.