The Effect of Social Media on the Ethnic Dynamics in Donations to Disaster Relief Efforts

Abstract

Efficient resource-sharing via private transfers among households during natural disasters serves to foster a more resilient society. This study explores the effect of social media on private donations from households to natural disaster relief efforts. The donation pattern in a popular charitable crowdfunding platform exhibits inter-ethnic dynamics: Campaigns initiated by Hispanic fundraisers receive disproportionately fewer donations and lower donation amounts from non-Hispanic donors, relative to Hispanic donors. Moreover, we document a novel finding that social media statements from a political figure (President Donald Trump) influence the dynamic of private transfers across households from different ethnic groups. This finding provides a salient consideration for policymakers and government officials regarding the effects of their actions on society’s resilience and sustainability.