Analysis of Huawei Smartphone’s Marketing Strategy and Future Prospects

Abstract

In the Internet age, smart phones have become an indispensable part of everyone's daily life. In China's smartphone market today, Huawei takes a dominant position through continuous innovation of technology, novel design and more easy use. In the three years ago, COVID-19 effect the market sale of almost brands, because the market space occupied by other competing brands led to a steeply descending in Huawei's sales. Because Huawei has successfully occupied the dominant position in China's smartphone market through continuous innovation of technology, novel design and more convenient use. But the big competition such as Xiaomi, OPPO, VIVO and other domestic brands are gradually coming to the fore. Therefore, Huawei needs to change to its marketing strategy in the market. This dissertation will summarize the status quote, risks, advantages and disadvantages of Huawei in the Chinese smartphone market and put forward suggestions for its future development through literature and case analysis, STP marketing theory and SWOT analysis tool.