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Retail Brand Extension: From Theory to Practice. A Multi- Country Study of European Grocery Retailers

  • Martinelli E
  • Canio F
InTech, (2017)
DOI: 10.5772/intechopen.69990
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Abstract

… to have a higher level of average trial probability rather than non-innovative line extensions … 2-234-242 Tauber E. Brand franchise extension: New product benefits from existing brand names … Gürhan-Canli Z, Maheswaran D. The effects of extensions on brand name dilution and …

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APA

Martinelli, E., & Canio, F. D. (2017). Retail Brand Extension: From Theory to Practice. A Multi- Country Study of European Grocery Retailers. In Advancing Insights on Brand Management. InTech. https://doi.org/10.5772/intechopen.69990

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