New Social Challenges Of Gig-Economy

Abstract

IT technologies have transformed the traditional labor market. The economically active population increasingly prefers the option of earning money that is different from the standard employment. The development of information and communication technologies contributes to the formation of a new model – the gig economy. Representatives of the new type of employees do not have traditional social and labor relations with the organization. They provide their services mainly using special electronic platforms and information and communication technologies. The trend of development of the freelance market and increasing the scale of transition of full-time employees to freelance or to remote work conditions is strengthening. In 2019, 6 million Russians were considered "pure" freelancers. Office staff also appreciate the opportunity to work remotely. This is especially true in the digital sphere: graphic designer; copywriter; specialist in advertising, marketing, consulting and financial services. The reasons for the popularity of social and labor relations in the freelance format are their attractiveness for all participants in contractual relations, the transfer of entrepreneurship to the virtual space, and the digitalization of the economy. Currently, the freelance market is quite developed in the United States of America and the European Union. For the Russian labor market, this employment format, which is typical for the gig economy, is not so popular.