A framework for adoption and diffusion of mobile applications in Africa

Abstract

The adoption and diffusion of mobile applications (mobile apps) has become the base of modern activities in Africa owing to the services and values that are obtained through mobile apps innovations. More emphasis has been on the development of mobile apps whereas the adoption and diffusion process as well as their predictors are ignored or given less attention. This study explores and develops a framework for the adoption and diffusion of mobile apps in Africa. A survey was conducted on the basis of the diffusion of innovation framework in five-selected African nations. A total of 1285 of the 2300 distributed questionnaires were returned, giving a response rate of 55.87%. The results indicated that many factors/predictors drive the acceptance and use of mobile apps and these factors were structured to develop a common framework for mobile apps adoption and diffusion in Africa.