Feasibility analysis of business; Case study in Indonesia minimarket

Abstract

This study discusses the feasibility analysis of the business of selling online and offline on minimarket is already in line and see the results of the analysis SWOT on each of the elements business used in the online sales. The data used in this study are primary data. Retrieval of data used by way of a market test by distributing questionnaires to 55 respondents was selected using non-probability sampling with technique. purposive sampling results of the validation test t count> t table with the 5% significance show valid questionnaires and retail business means the reliable mini market demand by prospective customers. The results of the financial feasibility of identification, including NPV> 0, Rp 444 806 520 means the mini-market retail business feasible. Payback period is obtained in the ninth. Results 2015-2016 Internet user data on demographic segment increased significantly also aspects of technology and internet users growing rapidly in the modern era. The result of identification of analysis strengths and threats states that the power of business that sell staples, the location within the housing and provided services inter whereas its business challenges the traditional market, wet market and supplier delays delivering goods.