What Determines Customers’ Choice of a Bank? Evidence from Sokoto-Nigeria

Abstract

This study is conducted to examine the factors that determine the choice of a bank by its customers. In achieving this objective the study collected primary data through the use of structured questionnaire from the Usmanu Danfodiyo Uiniversity Sokoto, using a sample of 350 respondents. The respondents were drawn from staff, students and business operators within the community. The data collected was analyzed using logistic regression model. The results of the study indicated that low interest rate, speed of service, easy way of obtaining loan, higher interest on deposit were found to have positive and significant influence in choosing a bank by the customer. Consequently the study suggested that banks wishing to establish branches in the community or even those already existing should take into cognizance these factors in marketing their services