Journal ArticleOPEN ACCESS

Neuromarketing: Integrated Marketing Communication Recent Tool

  • Toma F
  • Ethiopia
  • Dejene Yadete F
  • et al.
International Journal of Social Science, Management and Economics Research (2023) 01(01) 31-42
DOI: 10.61421/ijssmer.2023.1103
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Abstract

… Because it directly affects 0.499 with Buying Behaviour Orientation, neuromarketing is a tool for integrated marketing communication. With Competitive Orientation's assistance, it …

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APA

Toma, F., Ethiopia, Dejene Yadete, F., & Shashi Kant. (2023). Neuromarketing: Integrated Marketing Communication Recent Tool. International Journal of Social Science, Management and Economics Research, 01(01), 31–42. https://doi.org/10.61421/ijssmer.2023.1103

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