Social License to Operate–Why Public Perception Matters for Horse Sport–Some Personal Reflections

Abstract

What is a social license to operate (SLO)? Why would this concept matter for horse sport? In perhaps its simplest form, “social license to operate” is the public's perception of an industry or activity. It is a challenging concept to fully grasp because it does not arrive as a document given by a government agency. Yet it is every bit as important–perhaps more so. Does the industry in question operate with transparency? Does the public believe in the integrity of the stakeholders who are most likely to benefit from the activity? Do people believe there is legitimacy in the scrutinized industry or discipline? Industries who operate with impunity, during our current era of 24-7-365 scrutiny do so at their own risk. It is no longer acceptable to say, “but we've always done it this way.” It is no longer acceptable to say, “if we just educate the naysayers, they'll understand our position.” Our horse industry will have a challenging time in the current environment convincing stakeholders that horses are “happy athletes” if we are merely avoiding blatantly abusive practices. The public, as well as a large percentage of equestrian stakeholders, want to be convinced that we truly believe “horse welfare shall be paramount.” This is not merely a hypothetical, ethical assessment exercise. This is real; this is a threat; and the horse industry should consider themselves put on notice.