Exploring user experience on mobile library service by cognitive mapping

Abstract

The ubiquitous application of mobile web technology is having a significant impact on education and is changing the way of learning and teaching. With this evolving technological change, new ways of exploring information behaviour and user experience with mobile devices are needed. This research aims to explore user experience (UX) by using an innovative ethnographic approach, cognitive mapping, trying to investigate this issue from an interpretivist viewpoint. A triangulation of log analysis, cognitive mapping and semi-structured interview is adopted to gain a comprehensive view of how users interact with mobile technology with a specific look into their experience on using the mobile library service.