Exploring the influencing factors of undergraduates’ continuance intentions in e-reading APPs (Eifuciea)

Abstract

Electronic reading (e-reading) becomes a common way of reading for undergraduates. Many e-reading applications (APPs) are designed to satisfy the readers’ reading needs. But there is no such a study focus on using expectancy confirmation theory to examine undergraduates’ continuance intentions (UCI) of reading APPs. Then to address this gap, this study was to investigate the influencing factors of UCI of reading APPs in a Chinese university. Based upon the EECM-IT model and DeLong &McLean (D&M) information system success model, the variables of Subjective Norm (SN) and Perceived Risk (PR) were introduced to the UCI model of e-reading and twelve hypotheses were proposed. The study adopted the confirmatory factor analysis method to examine the structural model. From data analysis, the results showed that undergraduates’ expected confirmation of e-reading APPs was significantly affected by subjective norms, and significantly affected perceived ease of use, perceived risk, reading usefulness and user’s satisfaction. However, satisfaction was not significantly affected by perceived risk and perceived ease of use. Subjective norms did not significantly affect continuance intentions. Additionally, there was no gender or grade difference among undergraduates’ continuance intentions, which was only significantly related to their majors.