Artificial intelligence and its potential harm through the use of generative adversarial network image filters on TikTok

Abstract

This study examines the use of Artificial Intelligence (AI) Generative Adversarial Networking (GAN) in TikTok image filters, specifically the Teenage Look and Bold Glamour filters. Through a case study analysis of secondary qualitative material, two research questions were addressed: Do AI GAN filters’ use in TikTok facilitate harm on users, and if so, what can be done to counter those harms? The study confirmed that harms to users’ self-image and society can exist and provided ways to counter those harms by addressing legislative, technological, and social means.