Creating a brand character for making animations in 3D graphics editor

Abstract

The article focuses on the stages of designing a 3D brand character,algorithms for practical usage. It also reveals the necessity of using a character as an element of a corporate style. The author analyses the significance of using a 3D character in advertising for brand promotion. The article also summarizes the basics of working in Autodesk 3Ds Max and presents the definition of a 3D model,spline,characteristics of Edge,Border,Polygon,Element and Vertices,renderers,animation. The author demonstrates how to use a polygon and spline methods as well as animation method with Bones. The paper dwells on creating primitives,splines,materials and light sources. The author also suggests an example and step-by-step instruction starting from a sketch and finishing with a scene visualization with a character. The results can be used by graphic designers who face the task of creating a 3D character.