Audiovisual narrative strategies of disinformation on YouTube of the new European far right

Abstract

The disinformation strategies of 12 extreme right-wing European parties through the narrative textual analysis of the contents shared by their official YouTube channels are analyzed. In order to achieve our goal, we analyze in the first place the discourse of the total number of videos hosted (12,961), and then, the precise meaning processes (staging, narrator system…) on a sample of the 36 most shared and visited clips. We show that the vast majority of the parties build discourses based on the hate, visually supported on the figure of a single leader who appeals (through an analytical montage and the slowing down of the footage) to the resurrection of a privileged community based on the exclusion of the external subjects.