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Analysis of Porter’s Generic Strategies in Enhancing Competitiveness in Retail Industry (A Survey on Pajajaran Sindangkasih Minimarket, Ciamis)

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Jurnal Bisnis dan Kewirausahaan (2019) 15(3) 175-184
DOI: 10.31940/jbk.v15i3.1472
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Abstract

… Untuk produk bahan pokok dan produk ritel umum lainnya rata-rata Minimarket Pajajaran … curah yang tentunya tidak ada di pesaing ritel lainnya. Strategi fokus Minimarket Pajajaran … a cost leadership where the main products such as rice and sugar are 1.5% cheaper than the …

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CITATION STYLE

APA

Maulana, Y. S., Munawar, A. H., & Nurjanah, D. S. (2019). Analysis of Porter’s Generic Strategies in Enhancing Competitiveness in Retail Industry (A Survey on Pajajaran Sindangkasih Minimarket, Ciamis). Jurnal Bisnis Dan Kewirausahaan, 15(3), 175–184. https://doi.org/10.31940/jbk.v15i3.1472

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