What are Factors Affecting Consumer Behavior

Abstract

A perspective of marketing is about making a consumer realise that they want your product, even though initially they might not. Therefore it is important for marketers to understand how consumers behave when they are exposed to particular advertising methods and messages. For example: Consumer behavioural theories such as the process of innovation diffusion is vital for marketers as it allows us to understand how different market segments, which have different purchasing and thinking characteristics might decide whether or not to buy a product. Customer