Packaging design for the Greek olive oil industry

Abstract

Packaging is one of the most important elements that characterize product design. It does not only refer to the appearance of the product, that creates the first impression to the user, but it is a whole communication code. This has been identified by the enterprises involved and their competition is high. Nowadays, the most successful of them pay a great deal of attention on every day's trends concerning packaging design and try to apply these trends upon their own designs. The present paper describes the packaging design in today's industries and the existing trends. It will therefore reveal what makes a package design successful, from the company's perspective and how the company studies such factors in order to achieve the best result. Those factors and the research results are applied on the olive oil packaging industry, producing a final packaging design solution.